Yutong strengthens core competitiveness in Ecuador to boost bus sales

2016-07-16 -

Since early 2015, Yutong has been confronted with a host of challenges in Ecuador market, mainly due to the due to stubbornly high tariffs. Its customers have expressed their desires to make new purchases. However, none of them has made any substantial move. To make matters even worse, Yutong’s sales agent in Ecuador has cut its spending on its services as it has been having difficulties in collecting its arrears. In an effort to improve the current situation and boost Yutong’s brand image, the bus maker, together with its sales agent, held a series of services activities which lasted for a month from May 16 to June 16, 2016.

Yutong strengthens core competitiveness in Ecuador to boost bus sales

In Ecuador, Yutong’s three major customers have a combined fleet of 91 units Yutong buses. To better serve them, Yutong did work hard in three aspects. First, it conducted a thorough inspection for all vehicles. Especially by using Cummins Trouble-shooting Software, Yutong delivered a comprehensive health check-up of all bus engines and provided free repair services. Second, it launched a campaign to raise the three bus operators’ awareness of fire prevention. Third, Yutong donated a batch of spare parts to its customers and offered favorable discounts for some other spare parts during the month.

Yutong strengthens core competitiveness in Ecuador to boost bus sales

With the full supports from Yutong headquarters, the service activities were warmly welcomed by Yutong’s sales agent and customers in Ecuador. Its sales agent sent a maintenance worker, a bus driver and a service vehicle to provide services during the whole month. In addition, Over 10% discounts were offered to its customers. The staff from Yutong not only did a lot of translation & interpretation and coordination work, they also made arrangements for buying gifts for customers. The success of the service activities in Ecuador once again proves the strong team spirit within Yutong.

Yutong strengthens core competitiveness in Ecuador to boost bus sales

Currently, it is the rainy season in Ecuador. To improve bus operators’ awareness to make better use of the air-conditioning systems and cut related maintenance expenses, Yutong also held a number of training sessions at various bus terminals. Through such a professional training programs, many technicians from bus operators have gained new insights into Yutong buses and become better prepared to improve passengers’ travel comforts.

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