The Silk Road Economic Belt Transport Summit & International Truck Race kicked off in Xi’an, capital city of Shaanxi province on August 19, 2014. The event is of great significance for Xi’an, the starting point of Silk Road mentioned in the book The Travels of Marco Polo and also the capital of nine dynasties.

Yutong bus at Wild Goose Pagoda Square

The bustling scene of the city in front us is not inferior to that in ancient time. The biggest difference is that the eye-catching businessmen and tourists on the backs of camels and horses at that time can no longer be seen and are replaced by buses full of passengers. Whether at Xianyang International Airport or Xi'an North Railway Station, whether at scenic spots like Terracotta Warriors Museum or strolling along the ancient city wall, you can see Yutong buses from time to time, including city buses, touring coaches and commuter buses. If we say a thousand years ago the guests from afar to this city measured the distance by camels and horses, then today, Yutong buses seem to become the best envoy, receiving friends from all over the world.   

Market champion of touring coaches and commuter buses

“In the commuter bus market of Xi’an, our market share is increasing year by year, from 15% several years ago to 31.8% last year and ranked first in the industry. The market share of Yutong’s touring coaches even reached over 40%, continuously ranked first in the industry,” said Wang Yao full of pride, who is Yutong’s account manager in charge of the sales in Xi’an city.

It is really a hard-won achievement. Those who familiar with the domestic bus industry know that Yutong didn’t enter into the coach and commuter bus market very early. In addition, the users of coaches and commuter buses are relatively scattered and attach no importance to brands. This gave Yutong that has no big advantage in sales prices a great challenge in exploring the market.    

Yutong bus in Xi’an street

Wang Yao said in the bidding of commuter buses for Samsung (Xi’an) company conducted last year, Yutong won the bid of all 42-units, and 35 of them are operated by Shaanxi Transportation Group. “Why we chose Yutong? There are two reasons: firstly, it is related with the image of our company, so we need to choose buses with high quality; secondly, our customer Samsung company required that the buses to be purchased should be the first-tier bus brands in China. Finally we chose Yutong," said Wang Jun. He added Yutong buses have the highest performance-price ratio with good after-sales service, and the spare parts are cheap and easily to get. Founded in 1998, Shaanxi Transportation Group started its cooperation with Yutong ten years ago. At present, among all some 200 operating vehicles of the company, Yutong buses have the lion’s share.  

Help customers win customers

Along with the proposal of the strategic concept of the "Silk Road Economic Belt", the areas along the Belt are ushering in the opportunity for accelerated economic development. As the top priority, the city has done sufficient preparation for transport. “The second line of Lanxin railway is going to be put into operation soon, Baolan passenger transport line is also under construction, and Xianyang International Airport has completed the second phase of expansion already. In the future, the building and optimization of a large transportation system will play an increasingly important role in boosting the economic development along the Belt,” said a well-known professor of Chang'an University to the reporter. During the transformation period of economic structure, the transportation industry also needs to speed up the transformation and upgrading. 

The commuter buses for Shaanxi Transportation Group are all Yutong buses. “As an operating company, we try to maximize the benefits when purchasing vehicles. But the customers we serve like Samsung company care more about the service level rather than the merely low prices,” said Wang Jun,“Yutong buses feature superior quality and good ride comfort, and even our customers spoke highly of that.” The good reputation of vehicles also enhances the attractiveness of Shaanxi Transportation Group to customers.